Zumtobel brilliantly highlights premium car dealership in Valais

Garage Zénith, Sion/Switzerland

Garage Zénith has been standing for powerful dynamics and athletic elegance on four wheels for almost 30 years. Thanks to the conversion and extension of the car dealership for the premium brands Ferrari, Maserati and other select sports car manufacturers, Garage Zénith is now setting a shining example in Sion (Switzerland). In close collaboration with the architects and the electrical design engineer, a sophisticated lighting concept was created by the Austrian luminaire manufacturer Zumtobel.

A tailor-made solution with continuous-row luminaires of the TECTON Tetris and LINARIA ranges illuminates the exhibition space. © Markus Deutschmann
A tailor-made solution with continuous-row luminaires of the TECTON Tetris and LINARIA ranges illuminates the exhibition space. © Markus Deutschmann

Michel Zuchuat, founder and director of Garage Zénith SA, commissioned the Rome-based architects' studio Fortebis Group to draw up a design for the conversion and extension of the exclusive car dealership. The existing building was to be refurbished and the adjacent new building was to be extended. The Italian group of architects, which has already implemented a great number of Ferrari and Maserati car dealerships all over the world, has developed a simple, functional and unobtrusive architectural design that sets the exciting sports cars centre stage. In this context, it was important to stage a new showroom in the existing ground-level building which does not only shine the best possible light on the cars on display, but also turns the handover of new cars into a unique experience. During implementation, strict specifications regarding the corporate design of both brands had to be taken into account.

Custom-built luminous ceilings ensure brilliant staging of the high-end sports cars. © Markus Deutschmann
Custom-built luminous ceilings ensure brilliant staging of the high-end sports cars. © Markus Deutschmann

For the different conditions in the two units, Zumtobel has developed an individual lighting concept in collaboration with electrical consultants Bäbler & Pirker from Geneva, that helps to showcase the perfectly modelled sports cars for customers and potential buyers in a sculptural, unadulterated way thanks to an interplay of diffuse and directional light. Ten luminous ceilings with a size of 5 x 2 m, installed above the high-end sports cars on display in the entrance area of the Ferrari and Maserati showrooms, constitute a special feature. The stretch ceilings, each backlit by 44 TECTON Tetris continuous-row luminaires and framed by six swivelling CARDAN 1000 spotlights, were custom-built to meet the requirements of Garage Zénith. The diffuse light of the luminous ceilings ensures a clear profile of the cars' reflective bodies, whereas targeted spots produce a brilliant light, making details visible and emphasising the dynamic contours of the vehicles.

© Markus Deutschmann
In the sales offices, Zumtobel has created a bright and pleasant lighting ambience. © Markus Deutschmann

Tailor-made solution with continuous-row luminaires TECTON Tetris and LINARIA

The lighting of the Ferrari and Maserati display recesses, all of which were meant to be lit from below or backlit, had to comply with strict specifications. In this case, Zumtobel chose a tailor-made solution with continuous-row luminaires of the TECTON Tetris and LINARIA ranges. The continuous-row lighting systems showcase their impressive luminous power also in the conference and presentation rooms. In the sales offices, Zumtobel has installed SLOTLIGHT II recessed luminaires that ensure pleasantly uniform light distribution thanks to their homogeneously lit lines, making the car purchase an exclusive experience in a personal environment. Downlights of the MICROS range provide atmospheric accent lighting in the lounge of the refurbished original building. To illuminate the high-end new and used cars in the new building, Zumtobel chose continuous-row systems of the TECTON range featuring wide-angle reflectors.

All luminaires can be addressed individually thanks to a KMX/DALI system, and can be dimmed individually to create targeted accent lighting, among other things. Various lighting scenes are already predefined and can be modified as required. For Garage Zénith this results in enormous potential energy savings: using the control system and due to the luminaires being dimmable, the car dealership benefits from a reduction of energy consumption by some 30 per cent.

The lighting of the display recesses had to comply with strict specifications. © Markus Deutschmann
The lighting of the display recesses had to comply with strict specifications. © Markus Deutschmann