Luminous sign for BMW Gregoir by Zumtobel

BMW Gregoir, Puurs/BE

BMW's slogan "Sheer Driving Pleasure" is a promise. This pleasure is also reflected in their car dealerships displaying a perfect balance between technology and aesthetic appeal. The focus of the design concept developed for the new BMW Gregoir car dealership at the Flemish municipality of Puurs was placed on perfect presentation of the premium cars. In close collaboration with the architects and the electrical design engineer, an innovative lighting concept was created by the Austrian luminaire manufacturer Zumtobel.

The new building of BMW Gregoir at Puurs, Belgium, encompasses two storeys and is now visible from afar. © Grobet Toon

The new building of BMW Gregoir at Puurs, Belgium, encompasses two storeys and is now visible from afar. © Grobet Toon

The lighting system of the BMW car dealership had to comply with strict design specifications. Here you see the area where new cars are handed over, with a lighting frame featuring SLOTLIGHT II L connectors. © Grobet Toon

The lighting system of the BMW car dealership had to comply with strict design specifications. Here you see the area where new cars are handed over, with a lighting frame featuring SLOTLIGHT II L connectors. © Grobet Toon

Early in 2014, the Belgian car dealer Hervé Gregoir acquired the BMW Gregoir car dealership at the Flemish municipality of Puurs. Serious changes to the adjacent motorway made a structural redesign of the car dealership necessary. Hervé Gregoir commissioned the Belgian architects' studio of Lécharny & Bertrand to draw up a new building. Taking the BMW Group's strict design specifications also into account, the architects based in Wilrijk developed a contemporary architectural concept for a two-storey car dealership providing a perfect stage for the premium cars that is visible from afar.

In order to illuminate the showroom, Zumtobel developed a custom solution based on the modular INTRO LED lighting system © Grobet Toon
© Grobet Toon

An exciting interplay of light and shadows: INTRO

In collaboration with Lécharny & Bertrand and the electrical design engineer Jan Muyshondt, Zumtobel developed a custom lighting concept which enhances the clear lines and the powerfully modelled surfaces of the cars. For this purpose, Zumtobel used the modular INTRO lighting system which combines a variety of luminaire types based on cutting-edge LED technology. The LED accent spotlights used in Puurs can be rotated through 360° and swivelled in and out, thus enabling staging and pinpoint lighting in the car dealership. Furthermore, system output, colour temperature and light distribution of the spotlights can be combined individually, granting BMW Gregoir maximum flexibility.

In the context of a project headed by Hans Lambrechts, the luminaire manufacturer developed an individual custom solution for BMW Gregoir which combines two innovative LED luminaire systems, INTRO and SLOTLIGHT: along a length of 135 metres, the installation frame recessed into the ceiling accommodates 200 INTRO accent spots and some 60 custom-made SLOTLIGHT II ceiling-mounted LED luminaires to specifically suit the frame. The diffuse light provided by the light lines ensures a clear profile of the cars' reflective surfaces, whereas targeted spots produce a brilliant light, making details visible and suggesting vehicle movement. 

In order to illuminate the showroom, Zumtobel developed a custom solution based on the modular INTRO LED lighting system. © Grobet Toon

In order to illuminate the showroom, Zumtobel developed a custom solution based on the modular INTRO LED lighting system. © Grobet Toon

In the sales space reserved for used cars, Zumtobel relied on minimalist lighting based on daylight. © Grobet Toon

In the sales space reserved for used cars, Zumtobel relied on minimalist lighting based on daylight. © Grobet Toon

Additional DIAMO downlights above the reception desk

Outside the entrance, Zumtobel installed SLOTLIGHT II LED individual luminaires with IP54 rating ensuring maximum protection from spray water and dust. Inside the entrance area, as well as in the offices and the lobby, 175 recessed LED downlights of the PANOS infinity and PANOS evolution ranges were installed, with additional DIAMO downlights mounted above the reception desk in the lobby. In the section reserved for used cars, some 80 luminaires of the TECTON continuous-row lighting system have been installed along a length of over 200 m and supplemented by LED spotlights of the VIVO range.

For the car delivery section, Zumtobel came up with another highlight: an offset rectangular lighting frame that is 11 m x 5 m in size. This integrated delivery section is defined by right-angled SLOTLIGHT II L connectors supported by high-precision PANOS infinity downlights. The LITECOM lighting management system finally allows individual control of all luminaires including those of the ONLITE RESCLITE emergency lighting system, which can even be dimmed individually, if required.