In three of Europe's most vibrant fashion centres Milan, Rome and London, Zumtobel has equipped three branches of the Italian fashion retailer Geox with innovative new lighting concepts. The objective was to realise a uniform lighting concept shaped by a consistent design approach. However that was a challenge, because the architectural conditions and norms of the three stores were so different. With the help of the Limbic® lighting system, a solution that perfectly reflects the specific target group of the fashion label, Geox has been able to directly benefit from Zumtobel’s extensive expertise in shop lighting.
In close collaboration with the architect Marino Casas, the original creator of the Geox store design concept, and his studio Puresang in Barcelona, Zumtobel carefully drafted an optimal lighting solution. The final implementation was then realised together with architects Valeria Paschetto (Milan and Rome) and Marica Vaccher (London) from Geox Retail Design & Construction. Zumtobel selected SUPERSYSTEM II for the flagship Geox shops in London and Milan, while the Rome store features products from the VIVO spotlight system.
SUPERSYSTEM II spotlights excel when it comes to providing both vertical illumination for shelf units and high-quality accent lighting, because of finely engineered lens technology. Two different optics, flood and spot, have been installed in the stores for these specific purposes. In addition to excellent lighting quality, the spotlights also impress with their delicate and innovative design. Furthermore the spotlights and lighting inserts can be individually controlled. These features are ideal for the shop lighting in London and Milan, where the lighter walls, large display areas and extensive windows predominantly face the street.
The old exposed brickwork in the Rome store represents an interesting architectural feature. The reduced dimensions of the VIVO spotlight system make it the ideal solution for this kind of application, ensuring the flawless presentation of the various fashions on show. VIVO combines the cylindrical form of a spotlight with design details derived from a turbine, making the effective airflow a subtle yet significant design feature.
The spotlights in the Italian capital have been mounted on a white TECTON continuous-row system. This pre-wired solution is famed for fast and flexible installation. In addition, the option to aim the spotlights in every possible direction guarantees outstanding adaptability and helps meet the varied requirements of the client.