Luxury brands require the highest level of consistency, quality and attention to detail, also in the automotive industry. The redesigned automotive showrooms of Audi across the United States blend architecture and lighting to achieve an authentic aesthetic. To present Audi vehicles in the best possible light, Zumtobel provided the locations with CARDAN LED downlights and LIGHT FIELDS LED.
Bold materials and design elements create a luxurious and dynamic environment, while reflecting the history and character of Audi vehicles. The architectural details of the redesigned automotive showrooms embrace Audi’s heritage and establish brand identity, working in concert to support the focus of the showroom – the product.
To present Audi vehicles in the best possible light, the CARDAN LED downlight from Zumtobel offers an unobtrusive luminaire with precise positioning. In Audi’s vehicle presentation areas, the adjustable downlights are strategically configured in a "constellation" pattern to effectively highlight each individual vehicle.
Outside of the vehicle presentation area, lighting works to help carve spaces within the customer area, creating a comfortable lounge environment while visually separating sales workstations from accessory retail and lounge areas. LIGHT FIELDS LED from Zumtobel was chosen for its consistency and superior glare control, providing ambient illumination while brightening the ceiling with gentle light.
Since 1998, Zumtobel has provided lighting solutions for over 400 Audi locations across the United States. In conjunction with Audi’s recent redesign, Zumtobel has already supplied LED luminaires for over forty renovated dealerships across the country, with additional locations expected in the near future.