Creating a lighting spectacle for eyewear

Zumtobel illuminates five VIU flagship stores in Europe

VIU fuses high-quality design with sustainable production. The Swiss eyewear label has consciously set out to avoid simply imitating big brands or manufacturing mass-produced goods, choosing instead to pursue the ultimate goal of crafting a truly unique product offering. In line with this thinking, Zumtobel has developed an individual lighting solution for five VIU flagship stores, creating light that specifically highlights the clear lines and distinctive styling of the VIU range.

Zumtobel lighting solution for VIU
Zumtobel has developed an individual lighting solution for five VIU flagship stores like this one in Copenhagen. © Sandra Kennel

Correction eyewear and sunglasses from VIU are designed in Switzerland by Fabrice Aeberhard, the Creative Director at VIU. Each piece of eyewear is then handmade in a traditional Italian company in the Dolomites and on the Japanese island of Honshu, following an exhaustive process that involves more than 80 manual steps. Fabrice Aeberhard was also responsible for drawing up a VIU store concept that reflects the clear lines and original design language of the products on show, as well as their fundamental simplicity. This approach has been supported by Zumtobel, who were tasked with designing individual shop lighting for the flagship stores in Copenhagen, Vienna, Graz, Salzburg and Lausanne.

Zumtobel lighting solution for VIU
Zumtobels ONICO illuminates the VIU flagship store in Salzburg. © Sara Budna
Zumtobel lighting solution for VIU
Zumtobel illuminates also the shop in Copenhagen. © Sandra Kennel
Zumtobel lighting solution for VIU
Another flagship store with Zumtobels ONICO is in Vienna. © Sandra Kennel

The ONICO LED spotlight system has been used to illuminate the shelves. The classic lines of this range enable the discreet integration of the luminaires into the different sections of the VIU stores, subtly illuminating the goods on display. The special reflector technology helps deliver a wide light distribution across the shelves, which means that every pair of glasses is presented in exactly the same lighting conditions. ARROWFLEX from Thorn provides cove illumination above the shelves to make the stores seem brighter and more spacious.

Zumtobel lighting solution for VIU
The ONICO LED spotlight system has been used to illuminate the shelves. © Sara Bubna

Diffuse light was needed for the workshop areas and the rooms where eye tests are carried out. The combination of the PERLUCE fitting from Zumtobel with an application-specific light colour proved to be just right for the job. The diffuse luminaire body distributes the warm light evenly throughout the space - without having to sacrifice gentle ceiling illumination. This generates a pleasant lighting atmosphere for the customers and helps the opticians complete detailed visual tasks without inconvenience.

Zumtobel lighting solution for VIU
ONICO subtly illuminating the goods on display. © Sandra Kennel
Zumtobel lighting solution for VIU
Every pair of glasses is presented in the same light. © Sandra Kennel

Excursus: Lighting design with Limbic Lighting from Zumtobel
The Limbic® Lighting study by Zumtobel and neuromarketing experts from the Nymphenburg Group have been able to demonstrate that defined target groups display different sensory reactions to specific colour scenes, intensities and light distributions. The effectiveness of light is therefore closely linked to the purchase motivation of these customer groups – especially in presentation and retail applications. Intelligently planned light in line with the Limbic® concept has the potential to create focus and positively influence purchase behaviour – having already been proved to increase sales by 10%. As a result, lighting scenarios geared specifically towards relevant target groups are becoming increasingly important in shop and retail applications.