Audi works with expensive products with a various colours and shapes. This is why lighting is one of the most pivotal elements when looking at the showroom and how this is to be set up together with the presentation of the products. Zumtobel is one of the lighting partners of Audi and provided the lighting solution for Svenstigs Bil, a Audi retailer in Sweden.
For Audi retailers, the lighting is very important. They work with some very strict requirements from Audi on the design of the premises. In their guidelines there is a list of prioritised partners and with regard to lighting, Zumtobel is one of them. In the research Audi retailer Svenstigs Bil made before this project and when looking at the lighting result, Zumtobel has proven to be the best solution for it.
"In our world we deal very much with colour, shape and design. This is why it is important for the light to capture the absolute right colour tone. Aswell as just enough light. Zumtobel and the lighting designer involved have been very helpful in getting this just right," said Managing Director Jonas Carpvik.
"When someone enters our showroom, they should be inspired by our many different types of cars, colours and designs, and our staff should also appreciate their work environment. This way, the customer also enjoys their visit."
One example of the inspirational environment is the delivery room, which is a fantastic experience for customers when picking up their new car from Svenstigs Bil. The room offers a bright uniform light ceiling, with no spotlight effects on the car. It is like a single light experience.