How do you visualise the fascinating spectrum of light? Zumtobel and video artist Andreas Waldschütz teamed up to tackle this question – and brought the Dornbirn Light Forum to life in a philosophical-futuristic short film. The result has now been honoured with one of the most important design awards in the world: the iF Design Award 2018.
The Light Forum in the Austrian town of Dornbirn is Zumtobel's creative showroom – a place where light becomes a tangible element and where the passion and innovation of the international leading supplier of integral lighting solutions can truly be experienced. At the same time, this space offers an inspiring venue for events and exhibitions about light, technology and architecture.
In the Zumtobel image film, photographer and video artist Andreas Waldschütz captures the philosophical essence of this special place by personifying the Light Forum. In other words, he lets it speak. The result is both passionate and graceful, daring to break new ground as it discovers the fundamental purpose of light: to improve quality of life. The imagery utilised by Waldschütz is based on a unique aesthetic that is simultaneously progressive and avant-garde.
"The light forum appears very futuristic and, in my opinion, really represents the soul of Zumtobel," said Waldschütz. His expressive interpretation of the "Zumtobel heart" convinced an independent jury of 63 experts from across the world at International Forum Design, claiming a coveted iF Design Award 2018 in the Communications Design category. The iF Design Award has been recognised as one of the leading worldwide design awards for the last 65 years.
Zumtobel has collected a total of three iF Design Awards 2018. The VAERO LED pendant luminaire and round ONDARIA fitting, with its harmonious look and homogeneous design, have also been awarded one of these top design prizes.
Close working relationships with artists is an established part of the Zumtobel corporate culture. The interdisciplinary dialogue fueled by the topic of light is an inspiration and a catalyst for the lighting manufacture, helping to create something that is both innovative and authentic. This approach is illustrated by numerous projects with creative designers. A prime example is the artistic annual report, which is designed by a different artist, architect or designer every year.