Zumtobel’s emotive marketing film produced for the launch of the new RESCLITE PRO emergency luminaire joins the prestigious list of winners at the ninth “Cannes Corporate Media & TV Awards”.
Zumtobel has scooped one of the world's most important awards for marketing and business films: a Golden Dolphin. The renowned jury, including a celebrated list of producers, directors, scientists, film specialists and marketing experts, was particularly impressed by the style of the Zumtobel entry. “The story is told in a visual design language that – alongside the actual product benefits – incorporates an additional level to demonstrate the aesthetic approach of the Zumtobel brand to its products. This shows how an emergency luminaire can be presented as a design object, which appeals perfectly to the specific target group,” explained Daniel Philipp, Managing Director and Executive Producer of Panda Pictures GmbH.
Produced by Stillrolling PRODUCTIONS from Stuttgart, the video claimed a prize in the “A2 Marketing Films – B2B” category. The Cannes Corporate Media & TV Awards are presented each year by Filmservice International.
The two-minute film opens by using a threatening and nightmarish style to vividly illustrate how people feel in an emergency – especially when they are not familiar with the environment. Dark, unlit corridors. Seemingly endless stairways that lead to sheer nothingness. Labyrinth-like paths that really get the adrenaline flowing. The result for most people: anxiety and claustrophobic panic attacks. In stark (and welcome) contrast, good emergency lighting provides safety and orientation – which is exactly what the people in the film discover when the RESCLITE PRO emergency lighting comes on. A modest number of light-points are enough to illuminate the whole stairs and all the escape routes. And thereby enough to light the way to safety.
About the Cannes Corporate Media & TV Awards
Founded in 2010 by Filmservice International, the annual Cannes Corporate Media & TV Awards honour the world`s best business films, online media, documentaries and reports. The accompanying festival has also become a meeting place for film-makers, clients, agencies, TV stations and students from all over the world. The distinguished jury this year sifted through more than 1000 submissions to select gold, silver, black, blue and white winners of the celebrated Dolphin trophies.