Maison Pucci reborn

New light on an iconic brand to synthesise architecture and fashion

Maison Pucci is opening the Palazzo Pucci to the public in the historic centre of Florence. Following meticulous restyling, the historic fashion house launched the new Heritage Hub, a space inside the imposing renaissance building, that was the residence and seat of the Maison Pucci until 2017.

Maison Pucci launches the new "Emilio Pucci Heritage Hub". © Zumtobel

Facts about Maison Pucci

The building dates back to the sixteenth century at the behest of an ancient family of Florentine nobles, the Pucci Marchesi, and is still owned by the descendants of the ancient family. The central part with the first courtyard of the Palazzo in fact belongs to the heirs of the Marchese Emilio Pucci where he founded the eponymous fashion house in 1951.

Emilio Pucci was a pioneer of Italian fashion, his work distinguished by the use of brightly coloured fabrics and showy patterns, which influenced fashion for decades. At the end of the 1980s, his daughter Laudomia relaunched the brand on the international market by merging with the French group LVMH, and becoming Image Director of the Brand.

Maison Pucci. © Zumtobel

The new "Emilio Pucci Heritage Hub"

Following the vision of Laudomia Pucci, and with advice from Studio Lissoni Associati, Noferi and Locorotondo Architetti, the space inside the Palazzo was reborn with a new image to celebrate the iconic brand. The restyling was intended to synthesise architecture and fashion, and balance the past and present, the history of the fashion house and its contemporary reinterpretation, with new collections ranging from fabric to home décor.

The project involved a small group of young professionals selected in collaboration with the London college Central Saint Martins, and with Polimoda, that worked to transform Palazzo Pucci into a centre to tell an innovative story of the company. A key element of the renovation of the Palazzo is the light that performs the role of enhancing installations and exhibits, spaces and details of the architecture, and the rich decorative equipment.

New Zumtobel lights

The decision to install Zumtobel luminaires ensured high quality standards for the project while respecting the architectural integrity of the building by installing the luminaires in a subtle and functional way. Inside the frescoed halls, LED bars were installed on the cornices; in the White Room, embellished with baroque decorations by Giovan Battista Foggini, a continuous-row system with VIVO spotlights, with high colour rendering, was chosen to enhance the details of the space and the fittings without interfering with the architecture. PANOS infinity downlights were used for some of the local accessories. In order to guarantee flexible use of the rooms, the entire lighting system is managed by the LITECOM system, which can dim the lights, setting the most suitable scenario for the situations and fittings presented in the rooms.

A key element of the renovation of the Palazzo is the © Zumtobel
light performing the role of enhancing installations
and exhibits, spaces and details of the architecture.