Following a break of two years, Austria is to celebrate its comeback in 2019. This year, for the eighth time, ADVANTAGE AUSTRIA will be presenting the latest design highlights out of Austria at Fuorisalone during Milan's Design Week. Zumtobel supports the exhibition with a contributing lecture by its design partner EOOS.
More than 40 top designers and furniture producers from around Austria will be represented at the world’s most influential design event, the Salone Internazionale del Mobile, which will take place from 9 to 14 April. For the eighth time already, Advantage Austria will be showcasing a top-class selection of the latest design products from around Austria parallel to the Milan Furniture Fair. This year, the event will beheld in the Sala Reale, which once served as the royal family’s private waiting room at Milan’s central station. The exclusive location opens its door for the first time in history during "Fuorisalone", and will host the Austrian exhibition under the motto "Pleasure & Treasure", a concept created by the international renowned and recognised architects Vasku & Klug.
A journey to discover the design philosophy of EOOS
EOOS itself needs no real introduction, by taking into consideration the 130 prestigious international awards received including the Compasso D’Oro in 2004 and an impressive collection of Red Dot Design Awards and iF Design Awards.
Harald Gründl, co-founder of Viennoise design studio EOOS, tells us during the Design Week in Milan, parallel to the Salone del Mobile fair, how to move from function to form in the design process. Taking the example of SUPERSYSTEM integral collection, the new toolbox for architecture, he will talk about the challenges during the creation of Zumtobel's new luminaire.
In the prestigious setting of the Royal Room of the Central Station in Milan, during the Austrian Design Exhibition "Pleasure and Treasure" as part of Milan's Design Week 2019 organized by Advantage Austria from April 9 – 14, 2019, Harald Gründl will give us an exclusive lecture on the vision of the designer's profession according to the ideas of EOOS. For EOOS, it's always a poetic vision between the archaic and the hi-tech. Between the rhythms and habits of contemporary life. Between the images that a vision of this kind projects in the future according to a process of analysis of rigorous poetry. Rigorous like the design of the SUPERSYSTEM integral family that Harald Gründl will make the protagonist of the evening.
Austria’s contribution to the Triennale di Milano 2019
The renowned Viennese design studio EOOS has currently developed the revolutionary prototype of a toilet for urine separation (urine trap), which offers a systemic design solution to fight the global nitrogen problem. The official Austrian contribution to the XXII. Triennale di Milano 2019 presents the urine trap embedded in a multimedia installation that illustrates the ecological interaction of coastal waters, sewage systems and agriculture. The EOOS exhibition shows the contribution the urine separation toilet can make to the repair of the valuable nitrogen cycle and thus to the preservation of the ecological boundaries of our planet.
Austria’s contribution to the XXII. Triennale di Milano 2019 presents the Urine Trap embedded into a multimedia installation (by Process Studio, Vienna, with a light display by Zumtobel) visualizing the flow of nitrogen in an understandable way. A digital projection makes it possible to experience the fatal logic of the linear economy: the extensive use of industrial fertilizer, the current losses and emissions of nitrogen from wastewater treatment plants, and finally the dead zones in the oceans. A second, visionary scenario visualizes the possible repair of the nitrogen cycle supported by the usage of urine separation toilets and therefore the chance to preserve the planetary boundaries. An animation shows the utopia of an ideal river mouth: based on scientific data the actual condition of the French Seine River watershed is compared to a desirable one.
Austrian Design Exhibition 2019 - Presentation and lecture by Harald Gründl
Key note speech: Harald Gründl, EOOS
Date: 12. 4. 2019 | 18:30
Place: Sala Reale of Central Station, Luigi di Savoia Square 1/26, 20126 Milan